Media Bureau Proposes $20,000 Fine for Deerfield on Kidvid Violations
The FCC Media Bureau proposed a $20,000 penalty for Deerfield Media -- a sidecar company affiliated with Sinclair -- and its WUTB Baltimore for airing Hot Wheels toy commercials during a Hot Wheels cartoon show for children, Team Hot Wheels,…
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said a notice of apparent liability in Tuesday’s Daily Digest. Deerfield said the commercial for the Hot Wheels Super Ultimate Garage play set was inadvertently placed by the network from which the station bought the programming, but the NAL said the agency doesn’t consider inadvertence an excuse. “The eight instances that the Station exceeded the children’s television commercial limits represent a substantial number of violations,” the NAL said.