Quarter of Annual Book Buying Happens During Holidays, Says NPD
One in four annual book sales in the U.S. historically happens during the holidays, with the sales uptick beginning in the first week of November, reported NPD Monday. But with COVID-19, "we are watching closely to see if we see…
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the same book shopping patterns as in previous years,” it said. “Book sales have been stronger than normal throughout the pandemic.” NPD’s holiday 2020 buying intentions survey found U.S. consumers plan to spend an average of $691 -- a slight decline from 2019 but similar to planned spending two years ago, it said: “The state of the economy has consumers more cautious, but they still look to the holidays to provide a break, and some retail therapy.”