Electronics Fail to Make List of Gift Favorites in NRF Survey
More than four in 10 consumers started their holiday shopping earlier than they normally do, a National Retail Federation survey found. The association canvassed nearly 8,400 consumers Nov. 2-9, finding 59% who had already started holiday buying, a 21-point increase…
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from a similar survey a decade ago, it said Monday. Holiday shoppers on average completed a quarter of their holiday buying. Clothing and accessories are the most popular gift category, chosen by 54% of respondents, followed by gift cards (49%), toys (37%), books and other media (34%) and food and candy (28%). Electronics didn’t make the top list.