CTA Expects Fewer Consumers to Shop During 5-Day Black Friday Stretch
The five-day Black Friday shopping period -- Thanksgiving Day through Cyber Monday -- will have a lower turnout of general holiday shoppers, said CTA Thursday, saying 45% of U.S. adults plan to shop during the span, down 4 points from…
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a year ago. Thirty percent plan to shop in December, down 8 points from last year. Most U.S. adults buying tech during Black Friday Week plan to shop in brick-and-mortar stores (97%). More consumers plan to use their mobile devices (86%) and voice-activated digital assistants (51%) to shop vs. last year. Some 86% of U.S. shoppers plan to buy tech devices, accessories and/or streaming services during five-day period. Expectations of shipping delays, tight retail inventory and in-store shopping restrictions led many retailers to start holiday sales campaigns early, and more consumers are shopping earlier vs. waiting for Black Friday Week, CTA said. The group projects overall holiday spending, October-December, to reach $135 billion. The online survey of 2,006 U.S., adults was done Oct. 30-Nov. 1.