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Gray Meets With FCC's Berry, GC on Significantly Viewed Proposal

Broadcasters show “near unanimity” in support of a Gray Television proposal for alternative ways that broadcasters can demonstrate their stations are significantly viewed, said Gray in calls Thursday with FCC Chief of Staff Matthew Berry and General Counsel Tom Johnson,…

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said an ex parte filing posted in docket 20-73 Tuesday. Hubbard Broadcasting has said Gray’s proposal to use Longley-Rice signal reach data in lieu of Nielsen viewership numbers isn’t in the public interest (see 2005150062). An FCC NPRM on the plan was widely supported but also got resistance from Nielsen, AT&T, Dish and NCTA. “Gray’s interpretation of the statute is consistent with its views that all MVPDs should and will continue to be treated equally under Gray’s proposal,” the ex parte filing said.