Verishop Opens App to Brands, Users for 'Social Shopping'
Verishop launched a social shopping app Monday, a mashup of social media and e-commerce. The fashion shopping app is opening to its community of brands and users, “allowing everyone to upload photos and videos, tag products in their content, share…
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their curated collection boards, and follow people and brands that inspire them,” it said. Calling browsing “the new window shopping,” Verishop is adding user-generated content so people can share their ideas; a feature allowing users to follow brands and one another; a way to save and share public and private collections; profiles for users and brands; and “for you” and “following” feeds of shoppable content personalized using artificial intelligence. It offers “fast free shipping,” free returns and 24/7 customer care.