Free Shipping Top Factor Influencing Where Consumers Will Holiday-Shop: NPD
Free shipping will be the “sweet spot” for most consumers this holiday and the top factor influencing where they will shop, reported NPD Monday. The finding “corresponds with consumers’ increasing use of online shopping due to the COVID-19 pandemic,” it…
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said. Online shopping will include shipping gifts “to family and friends with whom they won’t be able to celebrate in person this year,” it said. “The addition of shipping fees to all of these deliveries is a bigger financial burden on consumers than getting the best deal on the item itself.” NPD estimates consumers will spend an average of $691 this holiday season, less than in 2019 but “on par” with 2018.