Apple's $400 SE Was Nearly a Quarter of Q3 iPhone Sales, Says CIRP
Apple’s $399 iPhone SE, released in April (see 2004150049), accounted for 22% of U.S. iPhone sales in the quarter ended Sept. 26, reported Consumer Intelligence Research Partners Monday. Apple’s least expensive smartphone attracted customers with old phones looking to upgrade,…
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it said. Combined, the iPhone 11, 11 Pro and 11 Pro Max made up 64%, with the iPhone 11 remaining the best-selling single model, CIRP said. A third of customers bought the top iPhone Pro and Pro Max models, it said. Apple stores, physical and online, had 21% of sales vs. 13% in the year-ago quarter. Mobile phone sales have been hurt this year by Q2 store closures and consumers’ concern over shopping in stores.