Verance Targets Ad Insertion in SVOD
Verance can address risks of fingerprint-based dynamic advertising insertion (DAI) technologies marring subscription VOD viewing, said the company. With DAI technologies “baked” into smart TVs, SVOD services and TV makers worry about the risk of “ads or measurement functions meant…
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for broadcast being mistakenly placed into the streams” of over-the-top video services, it said. “We believe this will create a path forward for the subscription VOD and ad-supported broadcast worlds to co-exist,” said CEO Nil Shah Thursday.