Mobile E-Commerce Growth at 16% but Moderating, Says Comscore
Digital commerce equals one in four discretionary dollars of consumer spending, reported Comscore Tuesday, saying the pandemic pushed stores into a new era. Of the 24.2% growth in digital commerce spending in Q2, 16.8% came from desktop PCs, 7.4% from…
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mobile, it said, with mobile at one in three dollars spent since Q3 2019. As mobile web and app experiences improve, consumers are growing increasingly comfortable buying on mobile devices, though growth is moderating at 16% vs. 5% for desktop. Of the $156 billion in e-commerce spending in Q2, $108.2 billion was via desktops, $47.8 billion by mobile.