Consumers Prefer Over-Ear Headphones at Home, Says Futuresource
Over-ear headphones are the preferred form factor for listening at home, emailed Futuresource Friday, before Apple’s Tuesday online new product event where the company is expected to introduce the first Apple-branded cans. The company pulled third-party headphones and speakers from…
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its stores in what industry watchers see as a shelf-clearing before release of its branded audio gear. Futuresource forecasts over-ear headphones will grow at a 5% compound annual rate, generating $10 billion by 2024. The average selling price of over-ear headphones grew from $80 in 2018 to $130, led by advanced features such as active noise canceling (ANC). Apple powered the surging true wireless earphone market, with 20% of shipments and 42% of value in the first half, Futuresource said. Features of the next AirPods, expected to be announced Tuesday, will likely include ANC and the spatial audio algorithm used in the AirPods Pro, said analyst Luke Pierce.