NAB Raises Concern on Big Tech Ad Dominance, in House Judiciary Comment
The tech industry’s dominance over the ad marketplace puts broadcast stations "at a competitive disadvantage” for ad revenue and “impedes broadcasters’ ability to effectively monetize” online content, NAB told the House Antitrust Subcommittee Wednesday. CEO Gordon Smith said, “Local stations…
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consequently lack bargaining power when dealing with the massive digital companies that essentially have become gatekeepers for content providers.”