8K Association Launches Discover8K.com Website for Consumers
“The evolution of high resolution has arrived,” reads the homepage of the 8K Association’s new Discover8K.com consumer website, launched Monday to coincide with the runup to IFA in Berlin. It lists 8KA-certified TVs from “leading brands,” currently consisting of 17…
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models from 8KA members Samsung and TCL. The site also gives information about “current and upcoming sources” of 8K content, and “guidance” for viewing 8K entertainment at home, including “ideal screen sizes” and seating distances. “Ultimately it will be consumers who determine how quickly 8K technology is adopted,” said Aaron Dew, TCL North America director-product development. He chairs 8KA’s marketing working group and said, “Consumers who understand the benefits of 8K ultra-sharp big-screen displays, finely-detailed 8K gaming and the power of immersive 8K video are going to speed the transition to 8K.”