TV, Headphone Purchases Spiked in Week Ended Sunday, Says CTA Tracker
More than a fifth (21%) of U.S. homes canvassed Aug. 21-23 reported buying headphones or earbuds in the previous week, said CTA’s biweekly COVID-19 pandemic tech use and purchase tracker Wednesday. That was up from 19% in the previous research…
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“wave,” and 18% two waves earlier. TV purchases grew to 15% of homes from 13% previously, while 18% bought smartphones, down from 20%. More than half (52%) reported using a streaming video service, down slightly from the 55% use rate in recent weeks, though streaming has stayed consistently above 50% throughout the pandemic. Online music streaming remains consistently popular among about a third of U.S. homes, said CTA.