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Tidal Buys $7M in Sensorium Tokens to Enable Artists to Broadcast VR Content

Streaming service Tidal bought $7 million in tokens issued by Sensorium that will allow broadcasting of immersive virtual reality content to users worldwide. The relationship with the social VR platform company will allow Tidal to gain exclusive rights for its…

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artist roster to have shows and music broadcast within Sensorium’s virtual entertainment worlds, said Lior Tibon, Tidal chief operating officer. In addition to letting fans access concerts they wouldn’t be able to attend in person, the Sensorium Galaxy alternate universe platform will allow users to interact with other virtual participants and avatars. In addition to VR headsets, Sensorium Galaxy will be available on PC, iOS and Android applications.