AMC Plans to Reopen 400 Theaters in Time for Sept. 3 'Tenet' Release
AMC Theatres planned reopenings Thursday in more than 100 U.S. locations under its “Safe & Clean” COVID-19 protocols, floating an admission price of 15 cents for the day to lure customers back to the movies. The promotion, “Movies in 2020…
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at 1920 Prices,” is a nod to the chain’s centennial. AMC is running a phased plan to reopen in the U.S., said the company. It plans to open about two-thirds of its 600-plus theater locations in time for the Sept. 3 release of Warner Bros.’ Tenet, following Disney's Aug. 28 release of The New Mutants. Some 300 additional locations are expected to reopen during the following two weeks. The remaining U.S. AMC theaters will open “only after authorized to do so by state and local officials,” said the chain. AMC plans additional promotions after the 15-cent opening day offer for re-releases: Black Panther, Back to the Future, Ghostbusters, Grease and Star Wars: Episode V -- The Empire Strikes Back will be priced at $5 ahead of The New Mutants release. New movie releases -- also including Unhinged, Train to Busan Presents: Peninsula, Cut Throat City and Words on Bathroom Walls -- will have regular ticket prices, it said.