Online Learning Drove July Back-to-School PC Sales Surge, Says Adobe
U.S. online sales in July trended downward as states began to reopen during the COVID-19 pandemic, said a Tuesday Adobe report, but computer sales surged 288% year on year, “to facilitate online learning.” Daily CE sales were flat vs. June,…
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it said. States that are reopening are having smaller increases in online spend than those maintaining stricter COVID-19 lockdown protocols. Buy online, pickup in store (BOPIS) orders are back up with a rise in COVID-19 cases in July, it said. Some 31% of online consumers prefer BOPIS to curbside pickup or delivery, it said. After months of volatile increases, prices are beginning to stabilize in categories -- grocery, computers and pet products -- that experienced higher inflation, it said.