Educators Upped Notebook Spending 56%, Girding for Fall Virus Surge: NPD
K-12 educators bought nearly 600,000 more notebooks January through June than a year earlier, boosting spending 56% on notebooks and 30% on desktops, blogged NPD's Mike Crosby Thursday. In May, they stepped up efforts to buy notebooks and tablets earlier…
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and in larger quantities to help prepare for a potential COVID-19 resurgence in fall, the analyst said. Chromebooks, with an average selling price of $200, comprised 86% of volume vs. WinBooks at a $600 ASP. Tablet sales grew 179% through the education channel, an increase of 58,000 units, Crosby said. The pandemic spurred “historic” growth in consumer demand for most consumer tech products since March, Stephen Baker, NPD vice president-industry adviser, technology and mobile, told the Display Week 2020 virtual conference last week (see 2008030032). Shelter-in-place restrictions are generating “record historic demand” for consumer tech goods, generating momentum that’s likely to have “staying power” over the next few quarters, Baker said.