Walmart, Tribeca Film Festival to Show Free Movies in Store Parking Lots
Walmart is opening drive-in movie theaters in 160 of its parking lots Aug. 14, with plans to operate them through Oct. 21 in partnership with the Tribeca Film Festival. It plans 320 showings of “hit” movies. Customers can reserve a…
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space at TheWalmartDriveIn.com to pick a date and location; tickets are free but must be reserved in advance. “We recognize the challenges our customers and their families have faced over the last few months, and we wanted to create an experience where they could come together safely to create new memories,” blogged Janey Whiteside, chief customer officer. Families “can stock up on their favorite theater concessions to bring along with them through Walmart’s convenient pickup or delivery services.”