FCC's Starks Asks AT&T, Verizon About Collection, Use of Data for Ads
FCC Commissioner Geoffrey Starks sent letters to AT&T and Verizon asking how they collect and make money off sensitive consumer data “generated for advertising placement purposes,” said a Wednesday news release. Starks asked about the two companies’ “participation in real-time…
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bidding exchanges for mobile advertising, including through the advertising technology companies they have acquired in recent years,” the release said: “The letters also request details on each provider’s policies and procedures to prohibit or minimize tracking of Americans to protests, including the Black Lives Matter protests, and other sensitive locations, including places of worship and medical providers.” AT&T is "reviewing the letter and will respond appropriately," a spokesperson emailed. Verizon didn’t comment.