Setup Problems Still Driving Up Smart Home Product Returns: Parks
More than a third of U.S. broadband homes that returned a smart home device in the past 12 months cited difficulty in setup, installation or usage, blogged Parks Associates Monday. With competition growing among connected device makers, players can compete…
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on the experience they deliver to customers, said analyst Kristen Hanich. “Brands who are quick to embrace IoT data to optimize their customers' ownership experience will lead the next generation of consumer products,” said Frank Zvi, co-CEO of Copilot, which will host a webinar with Parks Wednesday at noon EDT.