Nielsen Can't Provide Reliable Significantly Viewed Data, Gray Tells FCC
Nielsen is “unable or unwilling to provide parties to significant viewership proceedings with cost-effective, reliable data demonstrating over-the-air viewership,” said Gray Television in a filing posted Friday in FCC docket 20-73. Nielsen’s arguments against changes to the rules for deciding…
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a TV station is significantly viewed in a given area are intended to maintain Nielsen’s “virtual monopoly over lucrative local viewership studies, not to ensure that television stations’ local viewing areas are properly defined,” Gray said. The FCC has the authority to change the rules, and Gray’s proposal to allow using Longley-Rice data on the reach of a station’s signal wouldn’t remove any stations from the significantly viewed list or reverse prior significant viewing determinations, Gray said. Nielsen didn’t comment.