PTO Temporarily Rejects Sony Trademarking PS5 Launch Tagline
Sony Interactive Entertainment is getting pushback from the Patent and Trademark Office on its June 22 application for a U.S. trademark on “Play has no limits” as a promotional tagline for the PlayStation 5 videogame console scheduled to debut for…
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the holidays. Mattel’s May 2019 application for “Where play has no boundaries” predates Sony’s by more than a year, so PTO could refuse the PS5 tagline if it clears Mattel's for final registration, said the agency. Sony may “present arguments in support of registration by addressing the issue of the potential conflict" between the two applications, it said. Sony has until Jan. 21 to respond. PTO also judged the application flawed because Sony based it on foreign prior art filed in Jamaica, not Japan, Sony's "country of origin." To be granted a U.S. trademark “based on a foreign registration that will issue from the foreign application relied on for priority, the country in which the foreign application was filed must be the applicant’s country of origin,” said the agency. Sony didn’t comment Monday. Sony said June 29 the PS5 is on schedule to launch Q4 despite COVID-19 testing and production-line delays (see report, June 30).