Consumer Tech Facing 1st Revenue Decline Since 2009, CTA Says
Retail consumer tech sales this year will fall 2.2% from 2019, the first decline since 2009, said CTA’s biannual forecast Monday. Tech industry sales revenue is projected to be $406.8 billion in 2020 “as consumers struggle with economic uncertainty from…
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the COVID-19 pandemic,” said the association. The segment’s largest category -- smartphones -- will take a 6% hit this year, dropping to 153 million shipments worth $72 billion, said CTA. More than 14 million 5G smartphones are seen shipping in 2020, generating $11 billion in revenue. Software and streaming service categories are on track to reach a record of $86 billion, 14% growth, benefiting from stay-at-home orders, said CTA. Consumer spending on video streaming services is expected to hit $27 billion, up 23%. Audio is tracking toward $8 billion, up 21%.