Video Conferencing Use Up, Entertainment Down Amid COVID-19, Says SA
App use by U.S. smartphone owners during Q2 grew 20 minutes a day year-over-year, led by mobile browsing and social networking apps Facebook and TikTok, said Strategy Analytics Tuesday. Games had the biggest share of smartphone minutes, though usage was…
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largely flat. Social media app usage rose 21% and business and finance, including videoconferencing, grew 68%, as users largely worked from home during the pandemic. Browsing app minutes were up 13%, lifestyle 12% and productivity 7%. Time spent using video entertainment apps including YouTube and Netflix declined 12% and 33% “as customers defaulted to other devices with bigger displays” and better user experiences, said the researcher. Smartphone behaviors are shifting as users observe stay-at-home orders and "adapt to new norms as a consequence of COVID-19,” said analyst Nitesh Patel. Apps having strong declines were in transport (44%) and travel and location (35%). Consumers also are meeting communication and entertainment needs with tablets, PCs, games consoles and smart TVs, said analyst Barry Gilbert.