Independent Association for Radio Stations Set to Be Formalized This Week
About 500 radio station owners will formally band together this week to create scale and sell national ads as the Independent Broadcasters Association, said Adams Radio Group CEO Ron Stone in an interview Friday. The group's members own a combined…
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2700 stations, he said. The group is Stone’s brainchild, and is intended to help smaller radio stations compete with larger entities such as iHeartRadio and Cumulus. “The concept is to serve independent radio stations in ways we are NOT being served by existing organizations and provide independent operators with ways to drive revenue and achieve cost benefits from scale that cannot be achieved alone,” Adams said on the IBA’s website. The group is focused on competition rather than lobbying, and isn’t intended to duplicate NAB, Stone said. Members will include Adams, Cromwell Group and Dick Broadcasting, Stone said.