Despite Pay-TV Adoption Declines, STBs Could Have OTT Role, Says Parks
Consumers’ online video viewing hours almost doubled from 3.6 hours per week in 2017 to nearly seven hours weekly in 2020, Parks Associates reported Wednesday. Pay-TV adoption in that period fell from 75% to 62%, it said. Some 74% of…
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U.S. broadband households subscribe to at least one streaming service, nearly half to two or more, said contributing analyst Kenneth Wacks. Though set-top box adoption has fallen off along with pay-TV declines, he said, the set-top still could have a role, serving as aggregator for the different services coming into homes “and present them in a personalized and attractive [user interface] for an improved consumer experience.”