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Retail Facing ‘Painful' Number of Closures From COVID-19, Says NPD Veteran

A humongous wave of retail store closures will be the big “unfortunate outcome” of the COVID-19 pandemic, Matt Powell, NPD vice president-senior industry adviser, told a Sports & Fitness Industry Association webinar Tuesday. The U.S. retail industry lost about 9,000…

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“doors” in 2019, he said. It’s on pace this year to lose another 20,000-25,000, of which about 4,000 have been “announced,” he said. “I think we will continue to see over-leveraged retailers and brands in trouble.” Retailers that are “heavily reliant on malls” also are going to “struggle a bit,” because malls are also in danger, said Powell, a 46-year retail veteran. Estimates circulating in the retail industry predict a third of all U.S. malls will fail this year, he said. “We are up against a significant amount of closures. It’s going to be painful, but I think at the end of the day, it’s going to make us a much healthier industry as we come out of this."