VMVPD, MVPD Subscriber Overlap Dwindling, TDG Says
Fewer vMVPD subscribers also are MVPD customers as virtual operators expand their offerings, The Diffusion Group said Wednesday. It said since the mid 2018 peak of 37% of vMVPD subscribers also paying for a traditional pay-TV service, the overlap has…
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now declined to 23.1%. It said Hulu Live TV and YouTube TV, which dominate the vMVPD market, both have the big four networks in their lineups, cutting the need for a second service.