CES 2021 Showgoers, 7 Months Out, Split Between Attending ‘Physically or Virtually’
Half the readers participating in a poll that technology consultant Shelly Palmer conducted in his daily newsletter Thursday said it’s “too early to tell” if they will attend CES 2021 “physically or virtually.” Others were split between venturing to the…
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Jan. 6-9 Las Vegas event in person (21%) and staying home and participating remotely (19%). There’s strong support for wearing face masks on the CES exhibit floor, with 77% agreeing or strongly agreeing it’s a good idea, compared with only 12% who disagree. Half the respondents said they would be willing to attend a CES cocktail hour or dinner party where masks and social distancing were the norm, compared with 28% who would decline. Nearly half (47%) said they would be willing to attend a CES keynote in a theater or ballroom with masks and socially distanced seating, compared with 28% who would prefer to stay away. The overwhelming majority (80%) said they still fear COVID-19 as a health threat, disagreeing with the statement: “I feel safe enough now and do not need to worry about masks or social distancing at a trade show.” CES 2021 is proceeding as planned with masks, social distancing, wider aisles and “options to expand the show digitally," CTA told us in April (see 2004210054).