TV-Buying Intentions Down, but ‘Free-Fall’ in Consumer Confidence Stabilizes
Consumer intentions to buy new TV sets declined sharply in May from April, though the “free-fall” in consumer confidence stabilized after two months of “rapid decline,” said the Conference Board Tuesday. Nielsen canvassed 5,000 U.S. homes through May 14, finding…
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11.3% plan to buy a new TV set in the next six months, said the board. That was down from 12.6% in April, 11.7% in March and 12.6% in May 2019, it said: “While the decline in confidence appears to have stopped for the moment, the uneven path to recovery and potential second wave are likely to keep a cloud of uncertainty hanging over consumers’ heads.”