Online-Only Homes Up, Traditional and Virtual MVPDs Shed Users, Says Kagan
VMVPD gains in Q1 from Hulu with Live TV and YouTube TV were erased by declines from Sling TV and AT&T TV Now and Sony’s shuttering of PlayStation Vue in January, Kagan reported. Broadband-delivered services lost 261,000 subscriptions, a 2.8%…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
drop, to 9.2 million. Subs to MVPDs fell 2.4%. In a revised outlook, Kagan noted the “cruel irony” that home isolation should have slowed multichannel defections, but programming interruptions and “ensuing economic turmoil” are expected to “blunt the benefits.” The researcher forecasts an 11% drop in MVPD subs this year, with household penetration under 56% by year-end. Virtual services, which have “narrowed their cord cutter appeal,” will be in less than 10% of occupied households (nearly 11 million) by year-end, it said Friday. Households filling entertainment needs with online-only services are expected to rise to 24.7 million (19%) by Dec. 31.