Facebook Acquires GIPHY, Will Integrate Service Into Apps
Facebook acquired GIPHY and will integrate the GIF database into Instagram and other apps, said Facebook Vice President-Product Vishal Shah Friday. The platform uses the GIPHY application programming interface in Instagram, the Facebook app, Messenger and WhatsApp. The deal shouldn’t…
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be allowed because it will strengthen Facebook’s social media monopoly, said Freedom From Facebook & Google co-Chairs Sarah Miller and David Segal in a statement. The acquisition shows how little the company regards antitrust scrutiny from Congress, state attorneys general, the FTC and DOJ, they added: “They couldn’t care less and are moving full speed ahead with new acquisitions.” A Facebook spokesperson emailed that the “vast majority” of GIPHY users are Instagram users: “Of all the GIPHY API integrations, Instagram is the largest and most engaged with ~50% of traffic coming from FB properties. We will continue to invest in the GIPHY library, including its global content collection and GIPHY's API partners will retain access.”