Personal Data Processing Needed for Sonos Radio; It Separately Expands Entercom Pact
Entercom said its expanded relationship with Sonos via Sonos Radio will "soon" allow Sonos users to find its Radio.com stations such as WINS(AM) New York, KROQ(FM) Pasadena and WFAN(AM-FM) New York by entering a ZIP code or searching for stations…
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by name. Access to Radio.com stations will be free as part of Sonos’ curated local radio offerings, it said Thursday. This month, Sonos updated its data and privacy policy for users as part of the Sonos Radio add to its feature set. It’s collaborating with music services to make sure listeners have access to favorite playlists and can discover new artists, it said, or get “high responsive customer support when something goes wrong.” Sonos collects data only “for clearly defined purposes,” it said, adding, “We do not and will not sell your personal data to third parties.” For users who elect to use Sonos Radio, the company will share “pseudonymized and anonymized data” with third-party advertising companies to present, via Sonos Products, “interest-based ads for features, products, and services that might be of interest to you.” It shares with advertisers location, language and genre of the station listened to, “which is not based on your overall listening history.” Sonos will share anonymous information with advertisers that describes the overall listening audience in general, it said. “We may also share limited location information (i.e. an IP address and anonymized ID) with some of our third party radio content partners who may run ads on their stations,” it said. Sonos doesn't use information that personally identifies users to present interest-based ads, it said. The company didn't comment.