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Amazon Refutes Report on Misusing Data on Rival Products, Will Investigate

Amazon launched an internal investigation into allegations in a report in The Wall Street Journal Thursday saying employees used data about independent sellers on the company’s platform to develop competing products. Amazon doesn’t believe the claims are accurate, a spokesperson…

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emailed, but takes the allegations “very seriously.” Like other retailers, “we look at sales and store data to provide our customers with the best possible experience,” she said. “We strictly prohibit our employees from using non-public, seller-specific data to determine which private label products to launch.”