March VOD Transactions 30% Higher Amid Stay-at-Home OrdersÂ
COVID-19-induced stay-at-home orders in March sparked a 30% increase in the average number of VOD transactions per household compared with March 2019, said Comscore Wednesday. The average subscribing home accessed, bought or rented 16 titles of VOD content during the…
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month, nearly four more titles than a year earlier. VOD consumption increased steadily as March wore on. It peaked the week of March 29 when consumption spiked 57% higher.