NCTA, NAB Peg Value of Members' COVID-19 PSAs at $142M
NAB and NCTA estimated members' COVID-19 public service announcements were worth about $142 million. NCTA members will run $100 million-plus in PSAs through June, the group said Wednesday. That includes televised, digital and social media spots. The figure remained current…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
Friday, an NCTA spokesperson said. That day, NAB said broadcasters donated $42 million-plus in airtime since a PSA campaign began March 12. More than 175,000 spots aired. Experts called such announcements an effective way to educate people about the pandemic (see 2004030013).