Financial, Broadcast Network TV Viewership Spiked Mid-March, Says Comscore
Americans, many working from home, have watched more TV in recent weeks amid COVID-19, said Comscore Wednesday. Viewing of seven cable news networks increased 73% March 16-20 vs. the same week in 2019, it said, with daytime viewing up 103%…
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and “early fringe” viewing (4-7:30 p.m.) up 82%. Financial news networks had a 160% bump in early fringe viewership; a 140% increase in daytime. Viewing of the big four broadcast networks increased nearly 19 percent in the period, driven by daytime (31%) and early fringe (35%) slots. Daytime viewing of children’s programming grew 31%.