Asia-Pacific Had 39% of Global Smart Speaker Market in Q4, Futuresource Reports
The global smart speaker market grew 53% year on year in Q4, driven by Eastern Europe (705%) and Asia Pacific (116%), said Futuresource Monday. Asia Pacific had 39% of global shipments. Smart sound bars grew 60% year-on-year worldwide, it said,…
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though still a small percentage of the overall smart speaker market. Smart display shipments are growing as their screen sizes increase, said Futuresource, with some 14.5 million units shipping last year vs. 3 million in 2018. “The demand for larger screen sizes, improved Wi-fi technology and enhanced audio quality commands a premium cost, despite the average price of home audio devices declining once again in Q4,” said analyst Guy Hammett: Vendors will need to adopt aggressive pricing strategies and offer giveaways to gain market share.