Studios Only Dabbling With Earlier Digital Releases, Not Diving In, Analyst Says
Though major studios are scooting up digital release dates of feature films during the COVID-19 crisis, that's unlikely to be a permanent change, nScreen Media analyst Colin Dixon blogged Monday. If studios see some subscription VOD success with earlier releases,…
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they likely will chalk it up to parents "trying to placate stir-crazy kids" and return to the traditional movie-theater-first releases once theaters reopen, he said. NBCUniversal said it will make a variety of films in theatrical release or being released also available for on-demand rental starting Friday. "Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” NBCU CEO Jeff Shell said.