Revenue Retention Key in Taking Canceled Live Events Virtual, Says Software CTO
Many conference and trade show promoters are trying to decide “how to go virtual with your event either canceled or on the verge of being canceled,” CadmiumCD Chief Technology Officer Peter Wyatt told event organizers on a webinar Tuesday. His…
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company supplies event software for bringing live in-person conferences online, and he said the webinar had seven times more attendance than normal due to COVID-19 cancellations. One consideration in the decision to go virtual is how to “retain the revenue you otherwise would have gotten with live events,” he said. Organizers also “want to leverage the work that you’ve done in the past year getting ready for your event this spring,” he said. “I’m sure many of you are heartbroken by the countless hours you’ve put in only to find out that attendees won’t be able to experience what you’ve planned.” Cadmium's eventScribeLive has the capability to “capture” a keynote or breakout session at a physical conference and stream the slides, the audio and the video “directly live to a mobile app,” Wyatt said. “We had thought two or three weeks ago this was our go-to for helping us through the crisis” for attendees unable or unwilling to attend conferences in person, he said. “It turned out that live meetings were going away.” It’s rejiggering eventScribeLive to optimize it for conferences with no in-person component, he said.