Pai Urges Broadcasters to Avoid Blackouts for 60 Days, Air COVID-19 PSAs
FCC Chairman Ajit Pai urged broadcasters to work with MVPDs to avoid retransmission consent-related service disruptions during the next 60 days, said a news release Tuesday about a Monday conference call. Pai urged broadcasters to air public service announcements featuring…
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celebrities plugging social distancing. “We need this vital message to be delivered by Americans who are familiar to different segments of our society, and broadcasters are ideally situated to the task,” Pai said now. Commissioner Jessica Rosenworcel made a similar point in a tweet Tuesday: “We would all benefit from new public service announcements to help keep us informed during these unprecedented times.” Pai praised an NAB-created “Coronavirus Response Toolkit” that helps broadcasters make such PSAs and Spanish-language broadcasters for spreading COVID-19 information. An industry official confirmed reports that broadcasters and NAB President Gordon Smith were on a conference call Monday with Vice President Mike Pence and White House Staff on an Ad Council coronavirus PSA campaign.