Satellite Leads as Q4 MVPD Subscriber Losses Top 1.6 Million, Says Kagan
MVPD subscriptions dropped 7.1% last year as vMVPDs grew 1.8 million, said Kagan Wednesday. All subs declined by 4.5 million in 2019, including 1.6 million subscribers in Q4, it said, reflecting an ongoing consumer viewing transition fed by expanded streaming…
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video options and service providers’ de-emphasis of big subscription packages. Satellite accounted for the bulk of the traditional decline in Q4, with AT&T's DirecTV and Dish Network combined net losses of an estimated 863,000. Some 63.4% of occupied U.S. households subscribe to traditional multichannel video; 71% to virtual and traditional.