Low-End Projector Market Has 16% Shipment Falloff, ASPs Buoy Sales, Says Futuresource
Though worldwide shipments of front projectors in the pro AV industry fell more than 16 percent in 2019, market value dropped 6 percent to $8.8 billion on higher average selling prices, said Futuresource Wednesday. The trend is expected to continue…
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long term due to a “significant shift in product mix,” said Victoria Tselykh. Sales of installation (with lumens ratings above 6000) grew 7 percent in shipments, 4 percent in volume last year, with demand for high-brightness tech driven by architectural mapping and immersive experiences. Increased availability of less expensive solid-state solutions is also driving growth, Tselykh said. Demand for mainstream solutions will continue to fall, but adoption of premium, high-bright projectors will continue to rise, said the analyst, predicting the projector market in 2025 will look “distinctively dissimilar" to 2019. She predicted that in six years, the market will have “sophisticated smart solutions” with high-resolution and lumens and integrated functionality such as edge-blending and mapping.