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Valentine’s Day Consumer Spending to Reach $27.4B, Up 32% From 2018, Says NRF

U.S. consumers plan to spend an average $196.31 for Valentine’s Day, a 21 percent increase from 2018, reported the National Retail Federation Thursday. Total spending is expected to reach $27.4 billion, up 32 percent from last year, it said. Jewelry…

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tops the list of planned spending options, followed by an evening out, clothing, candy, flowers and gift cards, said NRF. Electronics didn’t make the list of top Valentine’s gift choices. NRF based the findings on a survey of 7,300 adult consumers conducted Jan. 2-9.