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Apple Releases Improved Version of Maps Focusing on Privacy, Integration, Sharing

Apple emphasized privacy Thursday in the U.S. launch of redesigned Maps. The app is “deeply integrated” into apps customers use daily, said the company, and with the iPhone, iPad, Mac and Apple Watch. No sign-in is required and it’s not…

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connected to an Apple ID, said the company. Personalized features, such as suggesting departure time to make the next appointment, use on-device intelligence, it said. Data collected are associated with random identifiers that continually reset. Through “fuzzing,” Maps obscures a user’s location on Apple servers. Flight and transit details are among many features.