Starks Concerned About ATSC 3.0 Data Privacy
FCC Commissioner Geoffrey Starks’ chief concerns with the shift to ATSC 3.0 are the data privacy and security implications, he told the NAB joint board annual meeting. NEXTGEN TV’s features rely on consumer data collected by broadcasters and device makers,…
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he said Monday, in remarks released the next day. “How will that data be kept secure? How will it be stored, anonymized, or sold? How will consumers be fully aware of what data are being collected and how it is being used?” There’s “an ever growing mountain” of evidence on the negative outcomes from artificial intelligence systems using algorithms to sift data and exhibiting biases for certain demographics, Starks said. “Widen your aperture to be aware of and conscientiously think through complex issues involving data and privacy that are going to dominate our shared future,” he told NAB.