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January TV-Buying Intentions Rose on Consumer ‘Optimism’ Toward Labor Market

Consumer intentions to buy new TV sets jumped sharply in January from December, according to preliminary Conference Board data released Tuesday. Nielsen canvassed 5,000 U.S. homes through Jan. 15 and found 12.4 percent planned to buy a new TV set…

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in the next six months, said the board. That was up from 11.3 percent in December, though down from 13 percent in November and 12.8 percent in January 2019, it said. A more “positive assessment of the current job market and increased optimism about future job prospects” drove an increase in consumer confidence in January, said the board: “Optimism about the labor market should continue to support confidence in the short-term and, as a result, consumers will continue driving growth and prevent the economy from slowing in early 2020.”