New York-Based Online Electronics Retailer Rebrands as Superstore With BOPIS, Free Tech Consults
Forty-seven-year-old B&H Photo, a high-volume CE online retailer -- which started as a pre-internet mail order business focused on photography gear -- has re-invented itself again. The retailer’s lone retail store, in midtown Manhattan, is now a “superstore,” the company…
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boasted in a Monday news release, touting 400,000 in-stock computers, mobile, video, home entertainment, audio, drones, smart home, gaming and other consumer tech. Mirroring services offered by big box retailers such as Target and Best Buy, B&H is pushing a buy online, pick up in store service Monday through Friday, for up to an hour after the store's closing time: 7 p.m. Monday-Thursday, 1 p.m. Friday and 6 p.m. Sunday. Customers can also pick up items purchased online an hour before the store opens at 9 a.m., it said. B&H, rebranded as B&H SuperStore, is also pushing its new in-store “tech corner.” Customers can make one-on-one appointments to learn about the gear they own, for free, it said. It also promoted its Payboo credit card: U.S. customers paying by Payboo are instantly credited back the equivalent of sales tax paid.