8KA’s 2020 Initiatives to Include Promoting Adoption of ‘Higher Efficiency’ 8K Streaming
The 8K Association officially launched its logo certification program for group-compliant 8K TVs, it said this week. 8KA applied Dec. 18 to trademark two versions of the logo (see 1912300014). 8KA member companies will earn the authority to display the…
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logos on products “after each TV model’s performance criteria is validated by an independent Certification Program Manager,” it said. The logo will demonstrate to consumers “the verified high-performance characteristics of each TV model,” it said. 8KA’s 2020 initiatives will include “plans to ramp up its education and industry cooperation activities,” it said. 8KA will launch “new initiatives to reach consumers to promote the 8K ecosystem wherever people are engaging around high-quality video content,” it said. It will also work to “facilitate the adoption of higher efficiency 8K streaming technologies,” it said.